19,99 – A COMMERCIAL SHIFT!

“Over 200 advertisements for your consuming pleasure!”

This publication deals with the world of advertising - in an unusual way, of course!
Advertising has always played a crucial role in print media, resulting
in the advertiser‘s growing influence on editorial content - a serious
infringement on the free press.

Based on this phenomena, Shift! decided to make advertising the sole
purpose and content of an entire publication. Business ads,
self-promotional ads by artists, and totally invented ads create a strong
comment on advertising, reflecting its content, design and cultural role.
A colourful and dense ad compilation, critical and humorous, based on the
contributions of many international artists.

19,99 - a commercial Shift! features an eight-page special section based on
the “Advertising Principles of American Business”, illustrated by Evangelos
Papazoglou.

80 pages, full colour, paperback, 8-page section on linen paper
Format: 210 x 260 mm
Cover: fluorescent paint, laminated
© 2002
ISBN 3-00-009925-5

Price: € 19,99